We are Strategists, Planners, Listeners, Engagers, Curators and Custodians.

At The PRactice, we believe Public Relations is transitioning from a marketing to a management discipline. This approach leads us to view the entire stakeholder ecosystem to create coherence, and build relevance. In this way, we sustain relationships of deeper significance that inspire personal and collective action from stakeholders. In a hyper-connected, hyper-competitive global marketplace with more diverse audiences than at any other time in history, success often rests in the power of true collaborative communication. We help clients seize unforeseen opportunities and mitigate unexpected challenges by speaking with total authenticity and clarity, engaging the most critical stakeholders, wherever they are.

Our Team

Nandita Lakshmanan

CEO

As the Founder & Chairperson, Nandita provides the vision and direction for The PRactice. Her views on public relations, based on over twenty five years of experience have helped shape the vision of the Firm and influenced several of its best campaigns. Nandita is focused on establishing a culture of continuous leadership through mentoring and coaching, fostering intrapreneurship and exploring collaborations with affiliates to prepare the Firm for future growth. She leads with the belief that an idea is only as good as its execution, thereby maintaining a close eye on implementation and the last mile. Nandita has served on various prestigious juries to determine excellence in public relations, including the 57th Cannes Lions International Advertising Festival for the PR category; the Sabre Awards India, among others. She is an alumnus of the Fortune/US State Department Global Mentorship Program, where she won the Exxon Mobil-Vital Voices grant for an idea titled “Integrity Decoded”. In 2014, she won the Sabre Individual Award for her contribution to the PR Industry in India. The Award called out The PRactice as "unquestionably one of the best (PR Firms), showcasing a grown up, ethical approach that has served the Firm well in a fast changing marketplace". She was recognised among India’s top 10 women in Public Relations by Reputation Today in 2016. Nandita, in her free time, dabbles in kitchen gardening and exploring the rich legacy of Indian arts and crafts - handloom in particular.

Narahari KS

Senior Media Counsel

As a Senior Media Consultant at The PRactice, Narahari (popularly known as Hari) guides internal teams on media engagement and outreach strategies. He is a seasoned corporate communications professional with over thirty-six years of experience in the field. During the course of a noteworthy career, he has led several global initiatives at organizations such as Wipro, IBM, Dell and Texas Instruments. The Public Relations Council of India recognized his contribution to the profession by inducting him into its ‘Hall of Fame’ in 2011. Hari also contributes to the broader professional community through his other engagements. He is currently the Chairman of the Marketing and Communications Forum of NASSCOM in Karnataka. In between, he manages to find time to teach a Corporate Communications course as a visiting faculty member at two colleges in Bangalore. A fan of vintage Hindi film music, Hari joins a Bangalore karaoke group called ‘Friends of Music’ once a month to belt out hits by Hemant Kumar and Mohammed Rafi, among other legendary singers. In addition to travel and long road trips with his family, Hari likes to follow the ups and downs of the Indian cricket team and comment on these through his blog.

Sudipta Gupta

Vice President, Human Resource

Sudipta Gupta brings in an experience of close to 14 years in Human Resources and has been with The PRactice since 2010. Her role involves being a strategic advisor on people matters and driving large initiatives like succession, career planning, leadership development and addressing organizational challenges and issues. Prior to working with The PRactice she has experience in recruitment and HR generalist functions across several firms in the IT Industry.Sudipta holds an MBA in marketing from ICFAI Business School and an Executive Program in Human Resources from IIM Calcutta. Personally she is passionate and committed to various social causes and volunteers with various NGOS for elder care and teaching children. In her free time she also loves meeting people, learning languages and is a true Bollywood Buff.

Meena Bisujaksha

Vice President, Finance

Meena Bisujaksha is a finance professional with over 17 years of experience, spanning the entire gamut of Finance. She primarily focuses on areas of Business & Financial Planning, Strategy, Financial Accounting & Reporting, Procurement, and Treasury & Risk Management. A graduate from ICFAI University, Meena holds a Masters in Business Administration with a Finance specialization, and has worked at the helm of finance divisions across the Software, Manufacturing and Education sectors. Having joined The PRactice in 2015, Meena has provided key support on all strategic and tactical matters related to budget management, cost-benefit analysis , forecasting etc. She provides the strategic vision and drive required for steady business growth and profitability. Meena is a people person who loves learning and drawing inspiration from those around her. She loves spending time with family, and curling up with a good book in her free time.

Prasad Karat

Associate Vice President, Technology

Prasad Karat is a Client Relationship Lead at The PRactice with over 8 years experience. His understanding of public relations comes from his experience of working with clients ranging from enterprise software, technology infrastructure to artificial intelligence and consumer durables. Some of the key brands he has worked with are HPE, SanDisk, Intuit, OnePlus, Amadeus and Sling Media to name a few. Having worked with a wide spectrum of brands and sectors, he has successfully lead client mandates across strategic media relations, stakeholder engagement, research and analysis, and internal communications. He currently oversees the Bangalore operations and works closely with several organizational functions like HR and finance. Prasad was recognized with a “Special Mention” among the list of Top 30 Under 30 Professionals by PR Moment in 2017. Prasad is a Post Graduate in Communications from the Christ University, Bangalore.

Our Commitment to Society

At The PRactice, we have entered into a number of associations, partnerships and pro-bono projects simply because we believe in what they are attempting to do in society and public life, and we want to do our part in the community we all share.

Pallium India

An NGO working towards palliative care in India, we advise them on brand refresh, strategic media relations and digital engagement to meet the objective of creating awareness on the need for palliative care in India.

Prem Bhatia Memorial Trust

Preserving the legacy of legendary journalist, Prem Bhatia, the Trust seeks to promote journalistic excellence in India. We work with them on branding, communication and media relations for its annual event, recognising and celebrating excellence in Journalism.

Awards

Our Network

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