At The PRactice, our integrative process drives creative tension between multiple disciplines to design unique solutions to the challenging market realities of the 21st Century.
Communication Showcase
With Smile Train India, we ran a year-long integrated campaign called the Smile Torch, using solutions in strategic media, digital engagement, design, videos, and stakeholder engagement. This was to build awareness and dispel myths about cleft lip and palate. This campaign reached millions of people and helped the organisation cement its position as India's leading cleft charity in its 20th year of operations.
For AMD, we created a coffee table book to feature the top 50 tenured employees in India. This included a photoshoot, interviews, and a personalised cover for each employee. The response was phenomenal, with praise coming in from the global CEO, Lisa Su.
A supportive workplace culture is the bedrock of a healthy workplace. Our culture is created, reinforced, and sustained by positive relationships, free thinking and open communications, that lead to innovative work.
The Viewpoint is our exploration of current trends and issues of relevance, and their intersection with the business of Communication. It's where we look at points of view, insights and opinions from thought leaders, industry experts and others
